4 Small Business Ideas for Women Entrepreneurs

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Women-owned businesses pop up almost daily around the world—and generate up to $1.9 trillion every year. They grow fast, and many global organizations are working hard to support women entrepreneurs.

Women entrepreneurs are focusing on businesses like graphic design, writing, dog walking, baking, bookkeeping, and accounting. Although business ideas are endless, deciding which one to focus on is the tricky part. Here are four small business ideas to help kickstart your entrepreneurship journey.

  1. Sales and Marketing 

The global digital advertising and marketing market is estimated to be worth nearly $786.2 billion by 2026 and many businesses are focusing on marketing.

If you have online marketing experience, you can become a freelancer in this field. There's a lot of digital marketing work that can be done remotely, making it easier to work from home.

As a freelance marketer, you can create your own work schedule. Here are some marketing niches you can focus on:

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC) advertising
  • Content Marketing
  • Marketing Analytics
  • Affiliate Marketing
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing

  1. Personal Service 

A personal service business is one that provides personal services to individuals or groups. It’s estimated that revenue from personal services will reach $10.4 billion by 2024. And although it’s a lucrative field, few businesses fall in this category.

There’s high demand for personal services such as home cleaning, pet grooming, college essay editing, car photography, lawn and garden grooming, and more. For example, you can take professional car images on behalf of car retailers and get paid for your work.

There are plenty of personal service jobs, but most are seasonal. If you’re cash-strapped and not looking for a full-time job, try this business idea.

  1. Crafts Business 

Are you creative or artistic? If you answered “yes,” you have a high chance of earning some extra cash using your skill—or starting a fully-fledged business. There are several ways you can use your creative skills to make an income—open a brick-and-mortar shop or start an online store.

With an online shop on sites like Etsy and Amazon Handmade, you can turn your hobby into an income stream. Many women have turned their hobbies such as baking and craft-making into million-dollar businesses—and so can you. You can sell your products on Facebook and other social networks when starting out.

  1. Technology-based Business 

The technology industry makes up nearly 35% of the global market. This speaks volumes about the business opportunities that exist in the industry. You can work in the tech field on a short-term or long-term basis. The best part? You work with your schedule.

Technology-based business ideas include, but aren’t limited to:

  • Data entry
  • Web securities specialist
  • IT consulting
  • App development
  • Freelance coding
  • Freelance website designing and programming

There are many business opportunities for women and the options aren’t limited to the ones we’ve listed here. They are ideal for women looking to start new businesses online or offline. Whether you want to start a business that allows you to create your own schedule or one that allows you to help people, you can! Just focus on your passion.

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