Many smaller companies have a common misconception regarding press releases. They often believe that because they are not yet considered a large organization, they have no news to offer to the public or, if they have news, people would not care what news they have. In reality, these concepts are all false. All businesses, no matter how small, can benefit from creating a good and effective press release. It allows a certain company to gain exposure and be recognized in the business industry.

The first thing to consider when deciding to craft a press release for your company is to delve into the business organization and deliver some essential news that is sure to appeal to the public. After being able to receive some news, it is time for you to decide how to make these press releases available to various readers. There are several options for press release distribution services for you and all you need to do is find out which one suits your business and gives you the most benefit. Once you have produced your own press release, the problem of where to distribute it should not become a complication, as there are many media outlets for it. In tradition, companies distribute it to national and local media, but this could not give it more exposure. Here are some other PR distribution options:

1. Blogs. As blogging becomes popular today, it can be an effective option when trying to find the best way to distribute a company's PR. You can build a PR and make your own blog or you can find expert bloggers in your specific industry. If the blogger tends to ask for an interview, make sure you make this one of your priorities. Since blogging is more specialized and considered a more modern way of reaching the public, you are assured that many blog readers may be tempted to read your company's PR on blogs and discover the products and services you offer.
2. Employees. Press releases can also be distributed to employees by emailing them a copy. It will help your employees keep up to date on things that happen within the organization, even if it is not within their departments. If your employees find out about some positive public relations from your company, there is a good chance that they will pass this positive information on to people they know and this could result in the circulation of positive conversations and updates about your business.
3. Search engines. These can be considered as another effective option when it comes to distributing your PR. You can gain publicity through this by inserting some search engine optimized keywords into your PR content. The distribution of the same can be done through an inexpensive site. Not only will this give your website great chances of showing up during search results, but your active links can also make your site rise in rank.