As a home services business owner, you are an expert in your particular industry. To stay competitive, nowadays companies not only have to know their business, but they must have a digital marketing plan. To help you understand the essentials, here is our indispensable guide to understanding home services marketing. 

Take Your Business Online

With COVID-19 lockdowns more companies are discovering that taking their business online is essential. Customers still need plumbers, home repair, home maintenance and essential home services, but the place they go to find them is no longer a storefront but a search engine in their smartphone. 

Having an online presence for your business is now a key marketing tool to make sure customers can find you and access your services. If sales are a part of your business be sure you have an online store with secure and safe payment and delivery options. 

Attractive and Responsive Website Design

Now that you have an online presence make sure your website is easy to navigate and provides your customers with the information they are looking for right at their fingertips. If your business is dishwasher repair, create a page where customers can schedule an appointment themselves or sign up to receive a quote for services. 

Most people use their smartphone when searching for home services, so your website must be optimized for mobile devices and fast loading. You should also make sure your company name and contact information are clearly displayed on each page. 

Local Listings

Local listings such as Google My Business get your business listed on Google Maps, so when a customer is looking for a local plumber, your business and website should pop up close to them. You can add your company information to the listing and include a picture, hours of operation, contact info and even customer ratings. 

Local listings can be very helpful for Digital Marketing for Plumbers and companies that rely on local customers or word of mouth. You also have a better chance of appearing at the top of a search ranking using local listings. 

Customer Reviews

Most people depend on reviews when choosing a new home service. It also lets potentials customers know that you are a legitimate and trustworthy business. To help build up customer reviews, get in the habit of asking happy customers to give you a review as part of a follow up for good service. You won’t be able to control what they write, but if your work is good it will help you build up your reputation.

SEO

SEO or search engine optimization is a way of designing your website and your online presence to increase your search engine rankings. Companies with a good SEO will show up at the top of the listings when customers search for specific keywords, such as drain repair, landscaping or tree removal Aurora. 

There are many strategies to improve your Edmonton SEO and companies who can help you create a plan that includes website optimization, keywords, content creation and listings.

Social Media

Social Media sites such as Facebook, Twitter, and Instagram are great places to interact with customers and educate them about your business and services. You can create a page for your business and post pictures of your staff or company to give customers a sneak peek into the inner workings of your business. 

Social media is also a great place to posts links and helpful information on the services you provide, so when potential customers are searching for help for a particular issue they will find your helpful advice and know you are a company that they can turn to for help.